Škoda-All-Star Game
Škoda, Geneva International Motor Show
Large Scale Retro Gaming
Skoda has been the main sponsor of the IIHF Ice Hockey World Championship since 1993. A commitment that has made it into the Guinness Book of Records as the "longest main sponsorship in the history of world championships in sport". This unprecedented partnership was to be honored at the Geneva Motor Show to great public acclaim.
The basis for the concept was the desire for a gripping interactive experience that would also work on the large trade fair screen. The aim therefore had to be to offer the audience a convincing combination of individual interactivity and an impressive presentation mode.
And while the trade fair business rarely works without visionary future perspectives and technologies, in this particular case we took a leap into the past. Back to the early nineties, when the partnership between Skoda and IIHF began, back to the time of popular arcade classics such as Street Fighter 2 or NBA JAM.
Based on this era of iconic pixel graphics, we created an entertaining ice hockey mini-game for two players, in which the players had to take turns taking penalty kicks at the opponent's goal. For the input, the decision was made to use original NES controllers to complete the retro experience.
The decisive detail, however, was that the game was not played on an old tube screen "like in the old days". The LED wall on the Skoda stage at the Geneva Motor Show measured 25 m and was therefore anything but small.
And the reduced pixel look actually worked extremely well on the oversized LED screen, which formed the visual center of Skoda's trade fair appearance.
The concept of retro look meets state-of-the-art technology was a complete success and was also reflected in the sound design. The obligatory references to the legendary 8 or 16-bit sound aesthetics of yesteryear were mixed with powerful current dubstep elements to create a fresh and independent mix that perfectly underlined the visual part of the experience.
Service: Technical Planning & Conception, Design, Development
Client: Skoda
Partner: Christoph "Gizmo" Mütze
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