KIA Touch Table
KIA, Paris Motorshow
InteraCtive Product portfolio
The Power to Surprise - this was the motto of KIA Motors' appearance at the Paris Motor Show. Our touch table provided the appropriate sales power for this.
In order to present the broad product range of the South Korean vehicle manufacturer in an equally informative and visually appealing way, we developed a touch table for KIA that impresses visitors with its innovative interactive design and high-quality content.
The basic design element of the touch table is the honeycomb shape, which runs like a common thread through the experience. Inspired by the striking design of the KIA radiator grille, the hexagon was not chosen by chance, as it creates a direct visual connection to the product.
In terms of content, the multilingual touchtable offers an innovatively designed product catalog with added value. By selecting the desired vehicle class ("Top-of-the-range SUVs", "Urban Compacts", ...), interested trade fair visitors can interactively enter the latest product range from KIA Motors.
High-resolution images, atmospheric drone rides and high-end renderings of the interior design are complemented by informative text contributions and ensure a thoroughly convincing presentation.
Every user interaction with the touch table generates visual feedback: dynamically animated polygons liven up the overall presentation and emphasize its interactive character.
In addition, the integrated contact form offers users the opportunity to stay in touch with their KIA sales partner and turn the entertaining experience into long-term customer loyalty.
Thanks to its mix of high informative density and appealing, innovative interaction design, our touch table ensured that visitors to the Paris trade fair stand spent more time there and identified more strongly with the KIA Motors brand.
Service: Technical Planning & Conception, Design, Development
Client: KIA Motors
Agency: Innocean Europe GmbH
Partner: Herren der Schöpfung GmbH (Liganova Horizon)
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