HMC Europe
A successful trade fair appearance convinces through a smooth staging combined with an exciting visuality. We have combined these aspects into a central unit with the Hyundai Sphere in order to offer our customer and its visitors an innovative and perfectly coordinated trade fair experience.
The Sphere is the media control center of the trade fair stand. The system combines emotional videos with real-time 3D animations to create a fascinating atmosphere - customizable, scalable and adaptable for a wide variety of spaces.


The content on the LED façade and the interactive LED floor is automatically harmonized. The Sphere takes over the staging of new products and brand-related content in moving images, animation, live video or static content.
During press shows, the system is the central control unit for the presentation and guarantees that the event runs smoothly.

Service: Development
Client: Hyundai Motor Company
Agency: Innocean, Liganova Horizon
Susannenstr. 21a
D - 20357 Hamburg
+49 40 42932550
hello@truetrue.studio
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