N-Beats
Hyundai, Paris Motorshow
Realtime Sound Visualization
With the interactive multi-touch installation N-Beats, visitors to the Paris Motor Show were able to express their enthusiasm for music and motorsport in a creative way.
Using the interface in the style of a classic drum machine, such as the legendary Akai MPC 3000, visitors to the trade fair were able to create their own individual "N Beat".
Depending on the chosen genre, the software offers a wide range of samples, which can be looped and filtered as desired via the touch interface.
Enthusiastic beat makers thus had practically endless combination possibilities to create their own personal race track.
The intuitive experience was visually complemented by an audio-reactive real-time sound visualization, which dynamically animated the well-known CI of the Hyundai N-series to the produced sound.
Additionally to the genre-typical audio clips, which could be individually combined with each other, the characteristic N sound was of course not to be missed.
For that extra pinch of adrenaline, the sound palette also included the original engine sound of the popular Hyundai compact sports class.
Apart from the enormous fun factor of creative music-making, this created a high level of identification with the Hyundai brand and turned the N-Beat Box into an interactive motorsport, music and brand experience with addictive potential.
After each jam session, the track could be downloaded to a cell phone via a QR link and shared with the world. 1272 N-Beats were created and uploaded at the Paris Motor Show alone.
Service: Technical Planning & Conception, Development
Client: Hyundai Motor Company
Agency: Innocean Europe GmbH
Partner: Herren der Schöpfung GmbH (Liganova Horizon)
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