truetrue is a Hamburg-based studio specializing in interactive applications and exhibits, with a strong emphasis on creating immersive experiences in both virtual and real spaces.

For the past 15 years, we have partnered with clients to implement innovative software projects for trade fairs, museums, points of sale, digital out-of-home (DOOH) advertising, and live shows.

Our team develops customized and reliable solutions using advanced technologies such as Unreal Engine, Unity, VVVV, WebGL, and Ventuz.

Interactive Installations & Exhibits

An innovative brand presentation does not forego the strengths of digital staging, even on the analog stage.
Interactive installations inspire, engage the target group in a dialog with the brand and are effective in generating leads.

“True interactivity is not about clicking on icons or downloading files, it’s about encouraging communication.”
- Edwin Schlossberg, Designer & Author

Virtual Reality

Virtual reality (VR) enables the ultimate immersive brand experiences and innovative product staging at the cutting edge.
We transform campaigns into unforgettable 360° experiences and turn target groups into enthusiastic brand ambassadors.

"In virtual reality, the only limitation is our imagination."
- Richard Morgan, Author

Games

Gamification marketing increases engagement with your product by allowing the audience involved to interact with the brand or campaign in a playful way.
We use this potential to effectively stage messages and secure the attention of the target group in the long term.

"Playing is an activity that cannot be taken seriously enough."
- Jacques-Yves Cousteau, Marine researcher

Augmented Reality

AR adds a virtual level to reality - and infinite possibilities. Complex content can be conveyed vividly and brand messages can be placed in a playful way.
Customers thus become actors in a completely individual experience. The innovative interaction between people, environment and product promises direct engagement for your brand.

"Augmented reality is coming in a big way and when it does, we will wonder how we ever lived without it."
- Tim Cook, Apple CEO