truetrue is a Hamburg-based studio specializing in interactive applications and installations, with a focus on creating engaging experiences in both physical and digital spaces.

For over 15 years, we’ve been developing innovative software solutions in collaboration with clients from a wide range of fields— including museums, trade fairs, retail environments, DOOH media, and live events.

Our team designs and builds tailored, dependable systems using technologies such as Unreal Engine, Unity, Ventuz, WebGL, and VVVV.

Interactive Installations & Exhibits

Interactive installations captivate audiences, foster meaningful engagement, and initiate direct dialogues between the brand and its audience. These dynamic experiences not only leave a lasting impression but also serve as powerful tools for effective lead generation.

“True interactivity is not about clicking on icons or downloading files, it’s about encouraging communication.”
- Edwin Schlossberg, Designer & Author

VIRTUAL REALITY & Spatial Computing

Virtual Reality (VR) turns content into experience – in brand spaces, exhibitions, or educational settings. We design VR environments that don’t just impress but resonate. With clear storytelling, technical precision and spatial sensitivity, we create immersive moments that leave a lasting impact.

"In virtual reality, the only limitation is our imagination."
- Richard Morgan, Author

Games & Gamification

Playful elements can make complex topics more accessible and spark curiosity. We use gamification to create interactive experiences that actively involve visitors – in exhibitions, learning contexts, or brand environments. It’s about more than just watching – it’s about engaging, exploring, and remembering.

"Playing is an activity that cannot be taken seriously enough."
- Jacques-Yves Cousteau, Marine researcher

MIXED- & Augmented Reality

AR expands physical spaces with digital content – opening up new ways to explore, learn and interact. Whether it's used to explain complex topics or enrich spatial storytelling, AR invites people to engage actively with their surroundings. We design experiences that connect the virtual and the real – intuitive, meaningful, and tailored to context.